Vintage McCall’s Dutch Apple Pie 4×5 Recipe Card

by admin

Is anyone baking this holiday season? Nothing beats the smell of fresh, oven-baked apple pie this time of year. I was going to bake another apple pie and look what I found hidden among my recipes. It’s a vintage McCall’s dutch apple pie recipe card. Do you remember these? They were the 4×5 cards that you ordered over the telephone from the TV ads. (Am I telling my age? Well, not really. This was my mother-in-law’s.)

This card is circa 1973. It held up fairly well for 40 years, with some yellowing of the card and the corners taking a small amount of abuse and creasing. Pretty impressive to be almost middle-aged!

I remember these recipe cards coming as a set of related recipes, wrapped in shrink-wrap plastic. I loved the smell of the paper and plastic! There was even a plastic storage box you could order to arrange them in neatly. There were so many households ordering these, all before the days of Amazon, Bed, Bath & Beyond, Ikea, and probably even the Fingerhut and Spiegel catalogs. Shopping was so different then…

This beauty isn’t for sale, it’s one for my treasury. Don’t worry, though. There are other vintage items on my Etsy shop, of course.